SEO - SPECIALIST

GENERAL PURPOSE:

The SEO Specialist is responsible for developing, implementing, monitoring, and optimizing search engine optimization strategies to improve the organization’s online visibility, organic search performance, website traffic, and overall digital presence. This role involves analyzing search trends, website performance, keyword opportunities, and competitor activities while providing data-driven insights and recommendations to improve search rankings and user engagement.

JOB RESPONSIBILITIES & AUTHORITIES:

SEO Strategy & Planning:

Develop and implement SEO strategies aligned with organizational goals and digital marketing objectives. Identify opportunities to improve organic visibility, search rankings, website traffic, and audience acquisition. Stay updated on search engine algorithm changes, SEO best practices, and emerging industry trends.

Keyword Research & Analysis:

Conduct comprehensive keyword research to identify relevant, high-value, and high-opportunity search terms. Analyze search volume, competition, search intent, and keyword trends to develop and maintain keyword strategies. Map target keywords to relevant website pages and content opportunities.

On-Page SEO:

Optimize website content and page elements, including title tags, meta descriptions, headings, URLs, internal linking, image attributes, and structured content. Ensure web pages are optimized for relevant search queries while maintaining strong user experience and content quality.

Technical SEO:

Monitor and analyze technical SEO factors affecting website performance and search engine visibility. Identify issues related to website crawlability, indexation, site architecture, broken links, duplicate content, redirects, canonicalization, XML sitemaps, robots.txt, mobile responsiveness, and page speed. Coordinate with development and technical teams to resolve identified issues.

SEO Performance Analysis & Reporting:

Track and analyze SEO KPIs such as organic traffic, keyword rankings, impressions, clicks, click-through rate (CTR), conversions, bounce/engagement metrics, and landing-page performance. Prepare regular SEO performance reports and dashboards, highlighting trends, opportunities, challenges, and recommendations.

Content & SEO Optimization:

Collaborate with content, marketing, and creative teams to develop and optimize SEO-friendly content. Provide recommendations on content topics, keyword usage, search intent, content structure, metadata, and internal linking. Ensure content follows SEO best practices while maintaining quality, relevance, and brand consistency.

Competitor & Market Research:

Conduct competitor SEO analysis to identify competitors’ keyword strategies, content opportunities, backlink profiles, search visibility, and areas of competitive advantage. Monitor industry trends and changes in search behavior to identify opportunities for increased organic visibility.

Off-Page SEO & Link Building:

Support and monitor off-page SEO initiatives, including backlink acquisition, digital PR, link-building opportunities, and domain authority improvement. Evaluate backlink quality and identify potentially harmful or irrelevant links that may affect website performance.

Search Engine & Algorithm Monitoring:

Monitor major search engine updates, algorithm changes, SERP features, and changes in search behavior. Assess their potential impact on organic performance and recommend appropriate optimization strategies.

Website & User Experience Optimization:

Analyze website performance and user behavior to identify opportunities for improving organic landing-page experience, navigation, engagement, and conversion. Collaborate with relevant teams to ensure SEO recommendations support both search engine requirements and user needs.

Initiative

• To provide SEO advice and guidance and serve as a liaison with SEO, content, digital marketing, technology, web development, and external vendors/agencies on SEO-related technical, content, and performance issues.
• To proactively identify opportunities for improving organic search visibility, website performance, and search-driven business outcomes.
• To maintain SEO documentation, keyword databases, performance records, optimization recommendations, and reporting archives.

Competency Matrix:

Technical Skills

• Strong understanding of SEO principles, search engine algorithms, and organic search strategies
• Proficiency in keyword research, search intent analysis, on-page SEO, and content optimization
• Working knowledge of technical SEO, website architecture, crawling, indexing, redirects, canonicalization, and structured data
• Ability to analyze SEO performance using tools such as Google Search Console, Google Analytics, and SEO platforms
• Understanding of HTML, metadata, internal linking, XML sitemaps, robots.txt, and basic web development concepts
• Ability to interpret SEO data and translate insights into actionable recommendations

Management Skills

• Ability to coordinate effectively with content, marketing, technology, web development, and other cross-functional teams
• Clear communicator with the ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders
• Strong organizational skills with the ability to manage multiple SEO initiatives, priorities, and deadlines
• Organized documentation, reporting, keyword tracking, and SEO project management
• Ability to prioritize SEO opportunities based on business impact, search demand, technical feasibility, and available resources

Key Attribute

• Analytical mindset with a strategic and results-oriented approach to SEO
• Curiosity-driven with an eagerness to learn about search trends, algorithms, technologies, and digital consumer behavior
• High attention to detail with strong problem-solving and critical-thinking abilities
• Agile and adaptable in a constantly evolving search and digital environment
• Data-driven decision-maker who can turn complex SEO data into clear business insights
• Strong balance of technical understanding, content awareness, and user-centric thinking

Qualification: Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Computer Science, Information Technology, or a related field.

Experience: 2–4 years of relevant experience in SEO, digital marketing, search engine optimization, or a similar analytical role.

Age Requirement: Min. 22 years

Domicile: Sindh (Mandatory)

Gender: Male / Female

Location: Karachi