MANAGER - DIGITAL MARKETING

GENERAL PURPOSE

A strong background in social media strategies and execution. This role requires someone who can thrive in a fast-paced environment, adapt to change, and translate ideas into actionable plans. Excellent communication and collaboration skills are essential for working across teams, along with a creative mindset that stays updated on industry trends to enhance our digital presence. Executional acumen in managing and streamlining tasks would be a plus.

JOB RESPONSIBILITIES AND AUTHORTIES:

• Drive the company’s digital presence by crafting and leading a clear, impactful strategy that connects with audiences.
• Plan and execute creative digital campaigns that resonate with the company’s tonality while keeping optimum performance.
• Take ownership of website upgrades, ensuring it stays fresh, user-friendly, and reflective of the brand’s evolving identity.
• Nurture social media communities by engaging authentically and fostering meaningful conversations with followers.
• Stay ahead of the curve by identifying new digital trends and creating innovative avenues that align with audience needs and market demands.
• Drive search engine optimization (SEO) efforts to boost website visibility, attract traffic, and improve rankings for relevant keywords.

COMPETENCY MATRIX

• Technical Skills
• Strong knowledge of social media strategy, campaign planning, and execution.
• Ability to manage and update websites for user-friendliness and brand alignment.
• Skilled in SEO techniques to enhance search visibility and rankings.
• Familiar with digital performance metrics and tools to track, analyze, and optimize campaigns.
• Understanding of community management and engagement best practices.

Management Skills

• Can plan and lead cross-channel digital campaigns end-to-end.
• Strong project management skills to handle multiple tasks while meeting deadlines.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Experience in organizing workflows, streamlining execution, and ensuring campaign consistency.

Key Attributes

• Creative thinker who can craft innovative campaigns aligned with audience needs.
• Agile and adaptable in fast-paced, changing environments.
• Strong communicator with the ability to connect authentically with audiences.
• Proactive in staying updated with the latest digital and social media trends.

Qualification:  Graduation, preferably MBA / Media Sciences / Equivalent

Experience:  3-5 years of experience in digital marketing

Age Requirement: Min. 25 years

Gender: Male / Female

Domicile (MANDATORY): Sindh

Job Type: Full Time

Job Location: Karachi